New home security report: Consumer willingness to purchase protection beyond the home

Research shows consumers will purchase protection beyond the home

The Beyond the Home Security Report reveals that home security providers can grow revenue and customer loyalty by offering security products beyond the home, specifically paid car crash detection and emergency response products. Here's a preview of the findings:

• 73% of home security owners are interested in car crash detection and emergency response 
• 67% would pay $5 per month or more for car crash detection—on top of their current subscription
• 43% would switch to the competition if they offered car crash detection

The full report includes:

• An overview of the home security industry
• An analysis of consumer willingness to pay for “beyond the home” products
• A deep dive into consumer sentiment on car crash detection and emergency response
• A review of existing “beyond the home” home security programs today